The Lake & Company Difference

                    1.“Lake” is Seattle's most productive independent office. It's the
                       agent and office you list with that services you, not the company.
                       Our commitment is to quality, not size.

                    2.Advertising is controlled by the agent and selectively place for
                       best results. Your agent's name and phone number appear on all
                       ads for 24 hours service and we use the individual classified ads
                       for open houses, as more purchasers read these ads. This allows
                       us to make your ad distinctive.

                    3.We see ourselves as a team and meet each Tuesday morning to
                       discuss current problems and help each other. This provides the
                       best advanced training available in the city.

                    4.Our office is centrally located for easy access to all areas and we
                       have excellent parking for customers. We serve the entire region.

                    5.Problems and phone calls are handled by a superior professional
                       staff 7 days a week. Remember, this is not a branch office.

                    6.The “Lake” sign is very friendly and attractive. Our own installer
                       custom builds each post and carefully selects the best location to
                       properly harmonize with your home.

                    7.We advertise only the homes we have listed and not the company,
                       for most of our clients come through referrals.

                    8.Calls on properties are directed to the listing agent whenever
                       possible. They know the features of your home and will always
                       be enthusiastic about it.

                    9.The “Lake & Company Philosophy” gives us a common
                       foundation.

                   10.We get results. As Seattle's most productive independent office,
                       we offer equal exposure through the Northwest Multiple Listing
                       Association to all companies in the area with the superior
                       personalized service of a regional independent Realtor. The best
                       price comes as a result of total exposure to the entire market and
                       proper counseling and guidance by your Realtor.