Exposure, the key to a successful sale

                    Proper marketing of your home consists of many things, but
                    by far the most important of these is exposure to all buyers.
                    As a member of the Northwest Multiple Listing Service
                    (NWMLS), Independant Brokers Association (IBA) and
                    National Association of Realtors (NAR), Lake & Company
                    is positioned to provide the optimum exposure of your home
                    available in today's market.

                    The Northwest Multiple Listing Service consists of
                    approxiamately 800 companies with more that 14,000
                    agents. Virtually every residential real estate company in the
                    area is a member. The goal of this organization is to share
                    our listings with all companies so that the best prospect for
                    your home can be found. For example, it is not uncommon
                    for an agent in Bellevue to have buyers for a home in Seattle
                    because they are selling their home in Bellevue to move to
                    Seattle. It is essential that sellers understand the importance
                    of exposing thier home to all companies prior to accepting an
                    offer. Total exposure gives sellers the opportunity to attract
                    the best buyers - those who find the home ideal for them and
                    therefore are willing to pay top price.

                    Some listing agents have been known to encourage sellers to
                    accept an offer on their home from a listing company agent
                    who has shown the home prior to exposure to all companies.
                    This is rarely in the best interest of the seller. It has been the
                    policy of Lake & Company for many years to advise sellers
                    not to accept any offers until their home has been exposed to
                    as many buyers as possible through the NWMLS computer.
                    Agents who suggest that sellers do otherwise are
                    representing themselves and not truly representing the
                    sellers.

                    At Lake & Company, your best interests are our #1 priority.

                    Michael Skahen
                    Broker/President