Proper marketing of your home consists of many things, but
by far the most important of these is exposure to all buyers.
As a member of the Northwest Multiple Listing Service
(NWMLS), Independant Brokers Association (IBA) and
National Association of Realtors (NAR), Lake & Company
is positioned to provide the optimum exposure of your home
available in today's market.
The Northwest Multiple Listing Service consists of
approxiamately 800 companies with more that 14,000
agents. Virtually every residential real estate company in the
area is a member. The goal of this organization is to share
our listings with all companies so that the best prospect for
your home can be found. For example, it is not uncommon
for an agent in Bellevue to have buyers for a home in Seattle
because they are selling their home in Bellevue to move to
Seattle. It is essential that sellers understand the importance
of exposing thier home to all companies prior to accepting an
offer. Total exposure gives sellers the opportunity to attract
the best buyers - those who find the home ideal for them and
therefore are willing to pay top price.
Some listing agents have been known to encourage sellers to
accept an offer on their home from a listing company agent
who has shown the home prior to exposure to all companies.
This is rarely in the best interest of the seller. It has been the
policy of Lake & Company for many years to advise sellers
not to accept any offers until their home has been exposed to
as many buyers as possible through the NWMLS computer.
Agents who suggest that sellers do otherwise are
representing themselves and not truly representing the
sellers.
At Lake & Company, your best interests are our #1 priority.
Michael Skahen
Broker/President