Lake & Company uses five basic marketing procedures to
                    obtain the best price for your home:

                                         1.Analysis

                                         2.Preparation

                                         3.Exposure

                                         4.Negotiation

                                         5.Closing

                    We submit this marketing program for your approval as a
                    means of describing the satisfaction you can expect when
                    you employ Lake & Company Real Estate as your marketing
                    representative.
 
 

                                    Marketing Program

                                     Step 1: Analysis

                    To arrive at a reasonable estimation of market value, it is
                    necessary to study the sales prices of other homes in your
                    area. We look at the price each seller was asking, the home's
                    final sales price, how long it was on the market and the
                    terms under which it sold.

                    In comparing homes, it is nearly impossible to find an
                    identical match, so it is important to make accurate
                    adjustments for size, condition and location. Pricing a home
                    correctly at the beginning is one of the most critically
                    important steps. Homes that are overpriced often just sit,
                    becoming "shop-worn" and resulting in a lower sales price
                    than they deserve.

                                    Step 2: Preparation

                    When your home looks its best, it will generate buyer
                    interest and give you more sales opportunities of better
                    quality. As well, this demand for your home gives you
                    greater negotiating strength and will result in a higher sales
                    price.

                    Make sure your house has a clean, fresh look and you will
                    be happy with the results. If your house is empty, you may
                    also want to discuss "staging" it with select furnishings
                    provided by a staging professional. Buyers often make
                    decisions based on their emotional response to what they
                    see. A clean, sharp home is guaranteed to bring the results
                    you want.

                                     Step 3: Exposure

                    Since our goal is to crate satisfied customers and the best
                    possible marketing environment, we provide the following
                    services to help you make informed decisions and market
                    your home effectively.

                    A. Submit your listing to the Northwest Multiple Listing
                    Service (NWMLS), which allows thousands of real estate
                    professionals and buyers to find information on your listing.

                    B. Provide national exposure on the "Featured Listings"
                    page of the popular Lake & Company website, including a
                    photo and summary of your home's features. We receive
                    requests for information on our listings from buyers across
                    the nation.

                    C. Hold broker's open houses to encourage maximum
                    exposure of your home to real estate professionals.

                    D. Hold weekend open houses whenever convenient for you.
                    This will allow the general public to view to view your
                    home and generate buyer interest.

                    E. Advertise to local, regional, and neighborhood
                    newspapers on a regular basis.

                    F. Advertise on the inside front cover of the Harmon Homes
                    magazine, a free publication that receives wide circulation.

                    G. Show your home to all qualified buyers. Many have been
                    referred to us by satisfied customers. Others have chosen to
                    work with Lake & Company through their interest in another
                    of our listings.

                    H. Create flyers which help both real estate professionals
                    and buyers to focus on the special features of your home.

                    I. Be personally present to protect your best interests when
                    any and all offers are presented to you.

                    J. Help with the negotiations and, if the offer isn't acceptable
                    as is, assist with the counter-offer.

                    K. Inspect and approve the buyer's house if the buyer must
                    sell that house contingent to buying yours.

                                    Step 4: Negotiation

                    Buyers will often offer much less than your asking price.
                    Your Lake & Company Real Estate representative is skilled
                    in how to strike a balance between the price you have asked
                    for your home and the price that is being offered. It is
                    important that an agreement satisfy both the seller and the
                    buyer and be in line with the fair market value of the home.
                    We know how to create a win-win situation so that both
                    parties feel they've gotten a "good deal".

                                      Step 5: Closing

                    After there has been an agreement, loan deadlines have to be
                    made, inspections (if any) must be cleared in writing, title
                    insurance must both be ordered and cleared in writing and
                    communication must be ongoing with escrow processors.
                    We manage these details on a daily basis and will keep you
                    informed on the progress of the closing.

                    OUR CONTINUING COMMITMENT TO SERVICE means
                    that we are always available for an real estate question you
                    may have or any help you might need with an real estate
                    issue. We aim to provide you with a satisfying experience
                    and a successful result. The steps we have outlined above
                    will achieve this goal.